Nick Perold

Mastering the art of risk - business lessons from a professional poker player. Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - Greg Brooks, having been a professional poker player and now Partner and CMO at SearchTides, shares his Number One learning from poker that applies to business today. #drewdinkelacker #gregbrooks #poker #business #risk

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As we step into the new year, pondering our goals for 2025, consider the impact of incorporating a fractional CMO. Sometimes, taking a step back can pave the way for significant progress. Embracing change and shedding old habits might just be the key to unlocking greater outcomes in the future. #NewYearGoals #ChangeForBetter

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Scott D. Saslow discusses one of his favorite sustainable energy investments, Lilac Solutions, which allows higher-quality lithium extraction with 1/10 the freshwater of typical processes. ONE WORLD Investments Spark of Ages is my podcast. I interview great innovators to learn how they are changing the world and what sparks them. And we test our guests' "2 truths and a lie game" skills. 😀 https://lnkd.in/gqRu4cAK

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On this podcast episode with guest, Lori Highby, Drew and Lori explore the importance of well-defined agency communication and onboarding processes. They address how educating account executives on financial metrics and agency math is vital for sustaining profitability and driving client growth effectively. Click here to listen to the full episode: https://lnkd.in/g9gcvqVv

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Today, I discuss some useful advice for integrating a #fractionalcmo within an organization...read more too here: https://lnkd.in/exrtMhMf

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How can you leverage authenticity in your marketing to drive your business's success? 🤔 I had the pleasure of answering this question and more on Marta Spirk's podcast: The Empowered Woman. Grab a cup of coffee and give it a listen: https://lnkd.in/gFqa29Ry Let me know your thoughts on the episode! #Marketing #MarketingTips #MarketingStrategy #Leadership #WomenEmpowerment #TheEmpoweredWoman

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Building a community that prioritizes genuine relationships and shared interests over business goals isn’t just a nice idea—it's a strategic move for sustainable growth. 🌱🤝 These communities are more resilient, engaging, and aligned with the evolving expectations of consumers who are tired of constant marketing pitches. 🚫📢 Watch my full conversation here with Alexa Kilroy 👇👇👇 https://lnkd.in/gnKJj4yD #CommunityFirst #AuthenticityMatters #AlwaysBeTesting #PaidMarketing

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You nailed it, Marc Appel! Great article articulating the #GenAI adoption journey. I suspect your lions are slightly less aggressive on the upside of the “U” curve. Here’s an image that DALL-E and I generated to commemorate your success.

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Some great insights in episode 54 from Georgina Miller and Cat Valyi in this one, especially for ‘Why Become a Fractional CMO?’: GM-"I like the variety and the flexibility. It allows you to step back from an organization and stay outside of the politics. You can have more authority and buy-in as someone they're paying for.” And CV-"I like helping companies, especially small to midsize companies that maybe don't have access to high-level marketing strategy. It's more about being able to help more people and staying outside of the politics."

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Came across this post by CMO Steve Hardy that addresses spray-and-pray vs. sales/marketing aligned pipeline discipline. There needs to be more of this thinking. It is the path to sanity and to sustainable value creation in GTM. A good read.

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Let’s face it. Marketing today can be daunting, with all the channels, technologies, regulations and compliance, and rising demands for connected individual identity and data empowerment, leaders need to be in a constant state of learning. As a leader, to be of service to the connected individual, to create the optimal omnichannel/omnipersonal experiences for those you serve—concepts originated by StJohn "Singe" Deakins in 2000 and 2023 (Deakins, 2012; 2013)—you don’t necessarily need to be capable of personally play every instrument in the marketing orchestra—at least not at a first seat grade—but you do need to understand the instruments at your disposal and what it takes to weave them into the music of your brand and product and service offerings. How do you do this? You should follow a wisdom-based learning approach (Lemasters & King, 2020); you should lean on people who have successfully been there and done that—i.e., the experts. The StartUp Marketer has curated a host of marketing experts for you to engage with and learn from. Book a call with them, with us. We are here to help. We are here to serve. Check out the The StartUp Marketer Book An Expert program today. #BookAnExpert #MarketingLeadership #MarketingasanOrchestra #WisdomBasedLearning The StartUp Marketer Craig Lemasters Mack McKelvey StJohn "Singe" Deakins References Deakins, S. (2023, November 21). Omni-Personal Marketing: Unleashing the Power of Zero-Party Data. DataSapien. https://lnkd.in/gtS3KqXK Deakins, S. "Singe". (2012, September 20). The Rise of Mobility: And The Disappearing Mobile Phone (Part 1). https://lnkd.in/gnKpY4u3 Lemasters, C., & King, R. J. (2020). Unstuck: How to Unlock and Activate the Wisdom of Others. GXG.

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Ready to rise above the "sea of sameness"? In this episode of StrategyCast my guest, Mark Stouse shares powerful insights on how to stand out, lead boldly, and create meaningful impact.  Don't miss this! https://lnkd.in/dphZvRjK #BusinessStrategy #StrategyCast #MarketingAnalytics #PredictiveAnalytics

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🌍 "Ask the next question." — Wise advice from my friend, Kate Williams, CEO of 1% for the Planet. 💬 Kate recently joined me on the Agency for Change podcast and this episode has quickly become one of our most listened to! 🎉 Her insights into environmental stewardship, authentic leadership, and building a global movement for good are truly inspiring. We talked about the incredible impact of 1% for the Planet—$670 million in certified giving and growing—and how businesses of all sizes can join forces to protect our planet and create meaningful change. 🌱✨ If you’re passionate about purpose-driven leadership, collective impact, or simply love hearing from changemakers who inspire action, this episode is a must-listen. 🎧 🔗 I’ll drop the link in the comments for you to tune in. #PurposeDriven #AgencyForChange #EnvironmentalStewardship #1PercentForThePlanet #LeadershipMatters #PodcastRecommendation

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Want to know how to craft an effective brand positioning statement? In all the years I’ve been operating in marketing, Graham Robertson’s tools remain the best out there. Simple. Effective. Full stop.

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